ABOUT CLASIFY
Clasify is an independent clothing brand from Finland, built by Olli around one product at a time.
I started Clasify in Finland with one product: a navy zip hoodie. I didn’t want to build a large catalogue simply to make the brand look established. Keeping the focus on one piece gave me room to work through the samples and details before deciding what Clasify should make next.
The Zip Hoodie moved through samples and repeated refinements rather than being selected from a catalogue. The final sample brings together the full-length zipper, embroidered chest logo and clean navy silhouette. The hoodie is made from 100% cotton, with minimal exterior branding. For production, the colour, materials and overall design stay the same, with slightly shorter drawstrings and a slightly looser hem.
This preorder is Clasify’s first real drop, and I don’t want to pretend the outcome is already certain. Production is based on confirmed orders. The plan is to make the first product properly, learn from the people who wear it and only then decide what the next product should be.
